What join rate measures
After you publish a departure, each traveler can join your branded mobile experience via SMS/email link or 5-digit tour code. Join rate = enrolled travelers ÷ expected group size, usually measured 24 hours before departure.
Operators on TourPulse see this in dashboard analytics alongside proposal views and paid departures.
Tactics that work
Send the join link when payment confirms — not at the airport. Include the 5-digit code in the SMS or WhatsApp message. Repeat at the pre-departure briefing with the same link.
- ✓Put join link and tour code on printed departure letters
- ✓Have coordinators walk through join on the pre-tour call
- ✓Use agency-branded app (logo, colors) so it feels official
- ✓Avoid sending a generic third-party app name
Why it beats email attachments
Travelers lose PDFs. They keep apps on their home screen. A 92% join rate on a 40-pax Kerala departure means almost everyone sees the same live itinerary — and you are not shouting updates in a group chat.
Next step
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